According to an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, marketing was responsible for the brand department for B2B products in all the companies surveyed. The respective share was 92.6 percent for brand B2B services.
Business areas in the responsibility of marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 24, 2023). Business areas in the responsibility of marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1378018/business-areas-responsibility-marketing-b2b-companies-uk/
The CMO Survey. "Business areas in the responsibility of marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1378018/business-areas-responsibility-marketing-b2b-companies-uk/
The CMO Survey. (2023). Business areas in the responsibility of marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1378018/business-areas-responsibility-marketing-b2b-companies-uk/
The CMO Survey. "Business Areas in The Responsibility of Marketing at For-profit B2b Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378018/business-areas-responsibility-marketing-b2b-companies-uk/
The CMO Survey, Business areas in the responsibility of marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1378018/business-areas-responsibility-marketing-b2b-companies-uk/ (last visited October 02, 2024)
Business areas in the responsibility of marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378018/business-areas-responsibility-marketing-b2b-companies-uk/