According to a survey conducted among U.S. adults in February 2023, around 39 percent of respondents claimed they would not trust tools of artificial intelligence (AI) powered search engines to respect their data privacy - also considered one of the most important features when selecting one of these tools. Overall, some of the biggest mistrusts of the interviewees were regarding bias and misinformation, as more than 30 percent of adults in the United States claimed they would not trust these tools to provide impartial or truthful results in search results or advertisements.
Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023
Characteristic
Don't trust
Trust
Respect my data privacy
39%
28%
Avoid gathering content from websties that promote misinformation
37%
25%
Use unbiased algorithms to show me advertisements
36%
23%
Provide unbiased results
33%
27%
Be responsibly developed, maintained and updated by their company
33%
27%
Recommend brands, if applicable, without bias
32%
27%
Provide advertisements that are relevant to me
30%
28%
Help me accurately do my work assignments or homework
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Morning Consult, & Twitter. (February 22, 2023). Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/
Morning Consult, und Twitter. "Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023." Chart. February 22, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/
Morning Consult, Twitter. (2023). Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/
Morning Consult, and Twitter. "Share of Adults in The United States Who Trust An Artificial Intelligence (Ai) Powered Search Engine to Perform Selected Activities as of February 2023." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/
Morning Consult & Twitter, Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023 Statista, https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/ (last visited December 30, 2024)
Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023 [Graph], Morning Consult, & Twitter, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/
