AI-powered search engines trust for select actions among U.S. adults 2023

Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023

CharacteristicDon't trustTrust
Respect my data privacy 39% 28%
Avoid gathering content from websties that promote misinformation 37% 25%
Use unbiased algorithms to show me advertisements 36% 23%
Provide unbiased results 33% 27%
Be responsibly developed, maintained and updated by their company 33% 27%
Recommend brands, if applicable, without bias 32% 27%
Provide advertisements that are relevant to me 30% 28%
Help me accurately do my work assignments or homework 28% 29%
Provide factual results 28% 32%
Be polite and professional 22% 36%
Created with Highcharts 7.2.2Share of respondents28%28%25%25%23%23%27%27%27%27%27%27%28%28%29%29%32%32%36%36%39%39%37%37%36%36%33%33%33%33%32%32%30%30%28%28%28%28%22%22%Don't trustTrustRespect my data privacyAvoid gathering content from websties that promote misinformationUse unbiased algorithms to show me advertisementsProvide unbiased resultsBe responsibly developed, maintained and updated by their companyRecommend brands, if applicable, without biasProvide advertisements that are relevant to meHelp me accurately do my work assignments or homeworkProvide factual resultsBe polite and professional
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%
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Release date

February 2023

Region

United States

Survey time period

February 17 to 19, 2023

Number of respondents

2,205 respondents

Age group

18 years and older

Method of interview

Online survey

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Artificial intelligence (AI) and publishing in the United States

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