During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, all of the respondents said their company used social media marketing for B2C services for brand awareness and brand-building. The respective share was roughly 95 percent for B2C products.
Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1378008/uses-social-media-marketing-for-profit-b2c-companies-uk/
The CMO Survey. "Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1378008/uses-social-media-marketing-for-profit-b2c-companies-uk/
The CMO Survey. (2023). Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1378008/uses-social-media-marketing-for-profit-b2c-companies-uk/
The CMO Survey. "Uses of Social Media Marketing at For-profit B2c Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378008/uses-social-media-marketing-for-profit-b2c-companies-uk/
The CMO Survey, Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1378008/uses-social-media-marketing-for-profit-b2c-companies-uk/ (last visited December 18, 2024)
Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378008/uses-social-media-marketing-for-profit-b2c-companies-uk/
