During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, all of the respondents said their company used social media marketing for B2B products for brand awareness and brand-building. The respective share was 92 percent for B2B services.
Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023
Characteristic
B2B Product
B2B Services
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The CMO Survey. (March 24, 2023). Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey. "Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey. (2023). Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey. "Uses of Social Media Marketing at For-profit B2b Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey, Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/ (last visited July 22, 2024)
Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/