E-commerce fragrance sales in the United States grew substantially in 2021. Compared to the previous year, online perfume sales increased by over 70 percent. This rapid growth in the online perfume market is expected to slow in the coming years, reaching just above ten percent. In terms of revenue, fragrance e-commerce sales in the United States were estimated to reach around 240 million U.S. dollars in 2022. Forecasts suggest that online perfume sales will be worth roughly 380 million U.S. dollars by 2026.
Retail sales growth of fragrance e-commerce in the United States from 2020 to 2026
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eMarketer. (March 30, 2022). Retail sales growth of fragrance e-commerce in the United States from 2020 to 2026 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1377976/us-fragrance-e-commerce-retail-sales-growth/
eMarketer. "Retail sales growth of fragrance e-commerce in the United States from 2020 to 2026 ." Chart. March 30, 2022. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1377976/us-fragrance-e-commerce-retail-sales-growth/
eMarketer. (2022). Retail sales growth of fragrance e-commerce in the United States from 2020 to 2026 . Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1377976/us-fragrance-e-commerce-retail-sales-growth/
eMarketer. "Retail Sales Growth of Fragrance E-commerce in The United States from 2020 to 2026 ." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1377976/us-fragrance-e-commerce-retail-sales-growth/
eMarketer, Retail sales growth of fragrance e-commerce in the United States from 2020 to 2026 Statista, https://www.statista.com/statistics/1377976/us-fragrance-e-commerce-retail-sales-growth/ (last visited January 02, 2025)
Retail sales growth of fragrance e-commerce in the United States from 2020 to 2026 [Graph], eMarketer, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1377976/us-fragrance-e-commerce-retail-sales-growth/
