According to a survey conducted in February 2023, almost nine out of ten adults in the United States considered data privacy and ease of use as the most important selection criteria when choosing a search engine. Interest in whether a search engine used artificial intelligence (AI) to improve results was picked by only 46 percent of the respondents, although most adults in the country were interested in AI-powered online search among other products based on this technology.
Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023
Characteristic
Share of respondents
Data privacy
89%
Ease of use
88%
Honest, unbiased and impartial results
85%
Integration into my web browser
69%
Is part of the same ecosystem of services as other online tools I use, such as email, maps, news aggregatos and others
66%
Remembers my search history to give me more relevant search results
63%
Uses artificial intelligence (AI) to improve results
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Morning Consult, & Twitter. (February 22, 2023). Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult, und Twitter. "Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023." Chart. February 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult, Twitter. (2023). Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult, and Twitter. "Share of Adults in The United States Who Consider Specific Features Important When Selecting An Online Search Engine of February 2023." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult & Twitter, Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023 Statista, https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/ (last visited December 22, 2024)
Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023 [Graph], Morning Consult, & Twitter, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/
