During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents reported that, on average, digital marketing spending for B2B products increased by 14.6 percent while the respective increase was around 8.4 percent for B2B services.
Change in marketing spending in for-profit B2B companies in the United Kingdom (UK) in 2023, by type
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The CMO Survey. (March 24, 2023). Change in marketing spending in for-profit B2B companies in the United Kingdom (UK) in 2023, by type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377893/change-marketing-spending-for-profit-b2b-companies-uk-by-type/
The CMO Survey. "Change in marketing spending in for-profit B2B companies in the United Kingdom (UK) in 2023, by type." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377893/change-marketing-spending-for-profit-b2b-companies-uk-by-type/
The CMO Survey. (2023). Change in marketing spending in for-profit B2B companies in the United Kingdom (UK) in 2023, by type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377893/change-marketing-spending-for-profit-b2b-companies-uk-by-type/
The CMO Survey. "Change in Marketing Spending in For-profit B2b Companies in The United Kingdom (Uk) in 2023, by Type." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377893/change-marketing-spending-for-profit-b2b-companies-uk-by-type/
The CMO Survey, Change in marketing spending in for-profit B2B companies in the United Kingdom (UK) in 2023, by type Statista, https://www.statista.com/statistics/1377893/change-marketing-spending-for-profit-b2b-companies-uk-by-type/ (last visited December 23, 2024)
Change in marketing spending in for-profit B2B companies in the United Kingdom (UK) in 2023, by type [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377893/change-marketing-spending-for-profit-b2b-companies-uk-by-type/
