According to a survey conducted among Chinese consumers in 2022, about 38 percent expressed healthiness and product safety as their main criteria for buying meat for home consumption. In the meantime, they continue to place a high value on quality and taste.
Share of consumers who bought meat for at-home consumption in China as of 2022, by criteria
Survey question: Please think about your last experience buying meat for at-home consumption. Top 5 factors. Share of respondents who ranked factors as number 1.
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McKinsey & Company. (February 10, 2023). Share of consumers who bought meat for at-home consumption in China as of 2022, by criteria [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377867/china-leading-criteria-for-at-home-meat-consumption/
McKinsey & Company. "Share of consumers who bought meat for at-home consumption in China as of 2022, by criteria." Chart. February 10, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377867/china-leading-criteria-for-at-home-meat-consumption/
McKinsey & Company. (2023). Share of consumers who bought meat for at-home consumption in China as of 2022, by criteria. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377867/china-leading-criteria-for-at-home-meat-consumption/
McKinsey & Company. "Share of Consumers Who Bought Meat for At-home Consumption in China as of 2022, by Criteria." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1377867/china-leading-criteria-for-at-home-meat-consumption/
McKinsey & Company, Share of consumers who bought meat for at-home consumption in China as of 2022, by criteria Statista, https://www.statista.com/statistics/1377867/china-leading-criteria-for-at-home-meat-consumption/ (last visited December 23, 2024)
Share of consumers who bought meat for at-home consumption in China as of 2022, by criteria [Graph], McKinsey & Company, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1377867/china-leading-criteria-for-at-home-meat-consumption/
