Reasons for increased purchase of store brands in Spain in 2024

Published by
Eloïse Trenda,
Nov 5, 2024

In 2024, 74 percent of customers who decided to increase their consumption of private label products in Spain said they did so because they were good value for money. Another 52 percent indicated purchasing more private label products because the price was lower than that of manufacturer brands. 

Main reasons for buying more private label products among Spanish consumers in May 2024

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Source

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Release date

September 2024

Region

Spain

Survey time period

May 2024

Number of respondents

1,600 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original phrase from the source was: "¿Qué motiva la compra de productos de marca propia de supermercado?" 
Multiple answers possible

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Statistics on " Private label in Europe "

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Overview

8

Italy

6

Spain

5

Germany

4

France & Benelux

6

Nordics

7

Poland & Romania

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Topics

Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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