During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, they reported that, on average, 60.25 percent of their marketing budget for B2B products was allocated to non-digital platforms versus 39.75 percent was allocated to digital marketing activities. In the marketing budget for B2B services, non-digital marketing activities accounted for around 53 percent of the budget compared to 47 percent for digital platforms.
Distribution of marketing budgets at for profit B2B companies in the United Kingdom 2023, by platform
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The CMO Survey. (March 24, 2023). Distribution of marketing budgets at for profit B2B companies in the United Kingdom 2023, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377853/marketing-budgets-for-profit-b2b-companies-uk-platform/
The CMO Survey. "Distribution of marketing budgets at for profit B2B companies in the United Kingdom 2023, by platform." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377853/marketing-budgets-for-profit-b2b-companies-uk-platform/
The CMO Survey. (2023). Distribution of marketing budgets at for profit B2B companies in the United Kingdom 2023, by platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377853/marketing-budgets-for-profit-b2b-companies-uk-platform/
The CMO Survey. "Distribution of Marketing Budgets at for Profit B2b Companies in The United Kingdom 2023, by Platform." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377853/marketing-budgets-for-profit-b2b-companies-uk-platform/
The CMO Survey, Distribution of marketing budgets at for profit B2B companies in the United Kingdom 2023, by platform Statista, https://www.statista.com/statistics/1377853/marketing-budgets-for-profit-b2b-companies-uk-platform/ (last visited December 23, 2024)
Distribution of marketing budgets at for profit B2B companies in the United Kingdom 2023, by platform [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377853/marketing-budgets-for-profit-b2b-companies-uk-platform/
