According to a survey conducted in the second half of 2022, it is shown that the majority of Bukalapak users were male, with a share reaching 70 percent of their total users. In comparison, Shopee had a larger share of female users, comprising around 56 percent.
Gender distribution of major e-commerce platform users in Indonesia in 2nd half 2022, by platform
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JakPat. (March 6, 2023). Gender distribution of major e-commerce platform users in Indonesia in 2nd half 2022, by platform [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1377842/indonesia-gender-distribution-of-e-commerce-users-by-platform/
JakPat. "Gender distribution of major e-commerce platform users in Indonesia in 2nd half 2022, by platform." Chart. March 6, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1377842/indonesia-gender-distribution-of-e-commerce-users-by-platform/
JakPat. (2023). Gender distribution of major e-commerce platform users in Indonesia in 2nd half 2022, by platform. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1377842/indonesia-gender-distribution-of-e-commerce-users-by-platform/
JakPat. "Gender Distribution of Major E-commerce Platform Users in Indonesia in 2nd Half 2022, by Platform." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1377842/indonesia-gender-distribution-of-e-commerce-users-by-platform/
JakPat, Gender distribution of major e-commerce platform users in Indonesia in 2nd half 2022, by platform Statista, https://www.statista.com/statistics/1377842/indonesia-gender-distribution-of-e-commerce-users-by-platform/ (last visited November 23, 2024)
Gender distribution of major e-commerce platform users in Indonesia in 2nd half 2022, by platform [Graph], JakPat, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1377842/indonesia-gender-distribution-of-e-commerce-users-by-platform/
