During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents from business-to-business (B2B) companies selling services stated that their digital marketing budgets increased by roughly 11 percent in 2022 compared to 2021. Marketing budgets of B2B companies selling products increased by approxiately 13 percent.
Change in digital marketing budgets at for-profit business-to-business (B2B) companies in the United Kingdom in 2023, by company type
Characteristic
Mean change in digital marketing budgets at for-profit B2B companies
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The CMO Survey. (March 24, 2023). Change in digital marketing budgets at for-profit business-to-business (B2B) companies in the United Kingdom in 2023, by company type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377837/change-digital-marketing-budgets-for-profit-b2b-companies-uk/
The CMO Survey. "Change in digital marketing budgets at for-profit business-to-business (B2B) companies in the United Kingdom in 2023, by company type." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377837/change-digital-marketing-budgets-for-profit-b2b-companies-uk/
The CMO Survey. (2023). Change in digital marketing budgets at for-profit business-to-business (B2B) companies in the United Kingdom in 2023, by company type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377837/change-digital-marketing-budgets-for-profit-b2b-companies-uk/
The CMO Survey. "Change in Digital Marketing Budgets at For-profit Business-to-business (B2b) Companies in The United Kingdom in 2023, by Company Type." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377837/change-digital-marketing-budgets-for-profit-b2b-companies-uk/
The CMO Survey, Change in digital marketing budgets at for-profit business-to-business (B2B) companies in the United Kingdom in 2023, by company type Statista, https://www.statista.com/statistics/1377837/change-digital-marketing-budgets-for-profit-b2b-companies-uk/ (last visited December 23, 2024)
Change in digital marketing budgets at for-profit business-to-business (B2B) companies in the United Kingdom in 2023, by company type [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377837/change-digital-marketing-budgets-for-profit-b2b-companies-uk/
