During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents from business-to-consumer (B2C) companies selling services stated that their digital marketing budgets increased by nearly 27 percent in 2022 compared to 2021. Marketing budgets of B2B companies selling products increased by roughly 14 percent.
Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type
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The CMO Survey. (March 24, 2023). Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey. "Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type." Chart. March 24, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey. (2023). Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey. "Change in Digital Marketing Budgets at For-profit Business-to-consumer (B2c) Companies in The United Kingdom in 2022, by Company Type." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey, Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type Statista, https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/ (last visited December 22, 2024)
Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
