During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents from business-to-consumer (B2C) companies selling services stated that their marketing budgets increased by 16.16 percent in 2022 compared to 2021. Marketing budgets of B2B companies selling products increased by over four four percent.
Change in marketing budgets at for-profit B2C companies in the United Kingdom in 2022, by company type
Characteristic
Mean change in marketing budgets at for-profit B2C companies
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 24, 2023). Change in marketing budgets at for-profit B2C companies in the United Kingdom in 2022, by company type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1377827/change-marketing-budgets-b2c-companies-uk/
The CMO Survey. "Change in marketing budgets at for-profit B2C companies in the United Kingdom in 2022, by company type." Chart. March 24, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1377827/change-marketing-budgets-b2c-companies-uk/
The CMO Survey. (2023). Change in marketing budgets at for-profit B2C companies in the United Kingdom in 2022, by company type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1377827/change-marketing-budgets-b2c-companies-uk/
The CMO Survey. "Change in Marketing Budgets at For-profit B2c Companies in The United Kingdom in 2022, by Company Type." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377827/change-marketing-budgets-b2c-companies-uk/
The CMO Survey, Change in marketing budgets at for-profit B2C companies in the United Kingdom in 2022, by company type Statista, https://www.statista.com/statistics/1377827/change-marketing-budgets-b2c-companies-uk/ (last visited August 25, 2024)
Change in marketing budgets at for-profit B2C companies in the United Kingdom in 2022, by company type [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377827/change-marketing-budgets-b2c-companies-uk/