Among the three sponsored ad types presented in the data set, sponsored brands had the highest median click-through rate (CTR) on Amazon in Italy, with 0.44 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Median Amazon sponsored ads click-through rate (CTR) in Italy in 2022, by type
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Perpetua Labs Limited. (March 31, 2023). Median Amazon sponsored ads click-through rate (CTR) in Italy in 2022, by type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1377747/amazon-sponsored-ads-type-ctr-italy/
Perpetua Labs Limited. "Median Amazon sponsored ads click-through rate (CTR) in Italy in 2022, by type." Chart. March 31, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1377747/amazon-sponsored-ads-type-ctr-italy/
Perpetua Labs Limited. (2023). Median Amazon sponsored ads click-through rate (CTR) in Italy in 2022, by type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1377747/amazon-sponsored-ads-type-ctr-italy/
Perpetua Labs Limited. "Median Amazon Sponsored Ads Click-through Rate (Ctr) in Italy in 2022, by Type." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1377747/amazon-sponsored-ads-type-ctr-italy/
Perpetua Labs Limited, Median Amazon sponsored ads click-through rate (CTR) in Italy in 2022, by type Statista, https://www.statista.com/statistics/1377747/amazon-sponsored-ads-type-ctr-italy/ (last visited January 08, 2025)
Median Amazon sponsored ads click-through rate (CTR) in Italy in 2022, by type [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1377747/amazon-sponsored-ads-type-ctr-italy/