Amazon sponsored ads CTR in the U.S. 2022, by type

Published by Statista Research Department, Feb 12, 2024
Among the three sponsored ad types presented in the data set, sponsored brands had the highest median click-through rate (CTR) on Amazon in the United States, with 0.39 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.

Median Amazon sponsored ads click-through rate (CTR) in the United States in 2022, by type

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Release date

March 2023

Region

United States

Survey time period

2022

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Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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