On Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to abandon their carts prior to purchase, on average. The online shopping cart abandonment rate (CAR) amongst mobile Black Friday shoppers that year was just above 80 percent, compared to a CAR of 74 percent for desktop users.
Online shopping average cart abandonment rate (CAR) on Black Friday in 2022, by device
Characteristic
Abandonment rate
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SaleCycle. (November 1, 2022). Online shopping average cart abandonment rate (CAR) on Black Friday in 2022, by device [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1377701/black-friday-cart-abandonment-rate-device/
SaleCycle. "Online shopping average cart abandonment rate (CAR) on Black Friday in 2022, by device." Chart. November 1, 2022. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1377701/black-friday-cart-abandonment-rate-device/
SaleCycle. (2022). Online shopping average cart abandonment rate (CAR) on Black Friday in 2022, by device. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1377701/black-friday-cart-abandonment-rate-device/
SaleCycle. "Online Shopping Average Cart Abandonment Rate (Car) on Black Friday in 2022, by Device." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1377701/black-friday-cart-abandonment-rate-device/
SaleCycle, Online shopping average cart abandonment rate (CAR) on Black Friday in 2022, by device Statista, https://www.statista.com/statistics/1377701/black-friday-cart-abandonment-rate-device/ (last visited August 31, 2024)
Online shopping average cart abandonment rate (CAR) on Black Friday in 2022, by device [Graph], SaleCycle, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1377701/black-friday-cart-abandonment-rate-device/