Development of average cart abandonment rate (CAR) around Black Friday 2022

Published by Statista Research Department, Sep 23, 2024
On and around Black Friday in 2022, a significant portion of online shopping carts were abandoned prior to purchase, at a daily average of nearly 80 percent. On Black Friday itself (November 26th), the online shopping cart abandonment rate (CAR) was lower than average, however, at 77.74 percent. Also worth noting is that online shopping CAR was higher on average pre-Black Friday than it was post-Black Friday.

Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022

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Release date

November 2022

Region

Worldwide

Survey time period

2022

Number of respondents

500 global brands

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Overview

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Sales

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Segments

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Consumption

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Challenges

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Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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