During Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to add items to their cart, on average. That being said, the add-to-cart rate amongst mobile Black Friday shoppers that year was 18.42 percent compared to just over 13 percent for desktop users.
Online shopping average add-to-cart rate on Black Friday in 2022, by device
Characteristic
Add-to-cart rate
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SaleCycle. (November 1, 2022). Online shopping average add-to-cart rate on Black Friday in 2022, by device [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1377627/black-friday-add-to-cart-rate-device/
SaleCycle. "Online shopping average add-to-cart rate on Black Friday in 2022, by device." Chart. November 1, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1377627/black-friday-add-to-cart-rate-device/
SaleCycle. (2022). Online shopping average add-to-cart rate on Black Friday in 2022, by device. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1377627/black-friday-add-to-cart-rate-device/
SaleCycle. "Online Shopping Average Add-to-cart Rate on Black Friday in 2022, by Device." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1377627/black-friday-add-to-cart-rate-device/
SaleCycle, Online shopping average add-to-cart rate on Black Friday in 2022, by device Statista, https://www.statista.com/statistics/1377627/black-friday-add-to-cart-rate-device/ (last visited July 27, 2024)
Online shopping average add-to-cart rate on Black Friday in 2022, by device [Graph], SaleCycle, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1377627/black-friday-add-to-cart-rate-device/