During Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to browse a page and leave without making a purchase. The browse abandonment rate amongst mobile Black Friday shoppers that year was nearly 87 percent compared to approximately 81 percent for desktop users.
Average browse abandonment rate on Black Friday in 2022, by device
Characteristic
Abandonment rate
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SaleCycle. (November 1, 2022). Average browse abandonment rate on Black Friday in 2022, by device [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1377611/black-friday-browse-abandonment-device/
SaleCycle. "Average browse abandonment rate on Black Friday in 2022, by device." Chart. November 1, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1377611/black-friday-browse-abandonment-device/
SaleCycle. (2022). Average browse abandonment rate on Black Friday in 2022, by device. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1377611/black-friday-browse-abandonment-device/
SaleCycle. "Average Browse Abandonment Rate on Black Friday in 2022, by Device." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1377611/black-friday-browse-abandonment-device/
SaleCycle, Average browse abandonment rate on Black Friday in 2022, by device Statista, https://www.statista.com/statistics/1377611/black-friday-browse-abandonment-device/ (last visited July 27, 2024)
Average browse abandonment rate on Black Friday in 2022, by device [Graph], SaleCycle, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1377611/black-friday-browse-abandonment-device/