Black Friday browse abandonment rate 2022, by device

Published by Statista Research Department, Sep 23, 2024
During Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to browse a page and leave without making a purchase. The browse abandonment rate amongst mobile Black Friday shoppers that year was nearly 87 percent compared to approximately 81 percent for desktop users.

Average browse abandonment rate on Black Friday in 2022, by device

CharacteristicAbandonment rate
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Showing entries 1 to 2 (2 entries in total)
Statistic: Average browse abandonment rate on Black Friday in 2022, by device

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SaleCycle

Release date

November 2022

Region

Worldwide

Survey time period

2022

Number of respondents

500 global brands

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Challenges

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Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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