Amazon sponsored ads ACOS in the U.S. 2022, by type

Published by Statista Research Department, Feb 12, 2024
Among the three types of sponsored ads presented in the data set, the median advertising cost of sale (ACOS) of sponsored products on Amazon was the lowest, with 29.8 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.

Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type

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Release date

March 2023

Region

United States

Survey time period

2022

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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