Amazon sponsored display ACOS in the U.S. 2020-2022

Published by Statista Research Department, Feb 12, 2024
In 2022, the median advertising cost of sale (ACOS) of sponsored display ads on Amazon in the United States stood at 43.8 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.

Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022

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Release date

February 2023

Region

United States

Survey time period

2020 to 2022

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Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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