A survey of online businesses published in 2023 revealed that one-third of e-commerce decision-makers felt their company offered an inconsistent customer experience. More than five in ten merchants surveyed were satisfied with their organization's shopping experience, saying they provided a consistent experience across channels.
E-commerce decision-makers' evaluation of their company's customer experience in 2023
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Share of respondents
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Wunderman Thompson Commerce. (March 30, 2023). E-commerce decision-makers' evaluation of their company's customer experience in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1377443/e-commerce-merchant-customer-experience-evaluation/
Wunderman Thompson Commerce. "E-commerce decision-makers' evaluation of their company's customer experience in 2023." Chart. March 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1377443/e-commerce-merchant-customer-experience-evaluation/
Wunderman Thompson Commerce. (2023). E-commerce decision-makers' evaluation of their company's customer experience in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1377443/e-commerce-merchant-customer-experience-evaluation/
Wunderman Thompson Commerce. "E-commerce Decision-makers' Evaluation of Their Company's Customer Experience in 2023." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1377443/e-commerce-merchant-customer-experience-evaluation/
Wunderman Thompson Commerce, E-commerce decision-makers' evaluation of their company's customer experience in 2023 Statista, https://www.statista.com/statistics/1377443/e-commerce-merchant-customer-experience-evaluation/ (last visited August 25, 2024)
E-commerce decision-makers' evaluation of their company's customer experience in 2023 [Graph], Wunderman Thompson Commerce, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1377443/e-commerce-merchant-customer-experience-evaluation/