Reasons for using live commerce in India 2023

Published by A. Minhas, Jan 3, 2024
In a survey about live commerce in January 2023 in India, 54 percent of Indian consumers stated that live commerce will be helpful in answering questions regarding return and warranty of products while shopping online. In comparison, 23 percent of respondents did not require live commerce while shopping.

Reasons for using live commerce in India as of January 2023

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Release date

January 2023

Region

India

Survey time period

as of January 11, 2023

Number of respondents

10,882 respondents

Special properties

across 296 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: How all can a live seller/ product/ platform representative interaction help you?

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