A survey conducted in May 2022 revealed that 77 percent of Muslim respondents in Indonesia and Malaysia deemed halal food options as a very important factor when planning an international vacation. At 73 percent, the cost to get to their destination was another factor deemed very important among the respondents.
Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022
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Share of respondents
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Original question: "(...) when you’re planning to travel outside of your country for
leisure/holiday, how much does each of the following factor into your
consideration of where to go?" Values represent the respondent share who stated that the respective aspect 'factors in a lot'.
Number of respondents:
Indonesia: n=500
Malaysia: n=500
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VMLY&R, & Wunderman Thompson Commerce. (September 14, 2022). Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022 [Graph]. In Statista. Retrieved July 18, 2024, from https://www.statista.com/statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VMLY&R, und Wunderman Thompson Commerce. "Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022." Chart. September 14, 2022. Statista. Accessed July 18, 2024. https://www.statista.com/statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VMLY&R, Wunderman Thompson Commerce. (2022). Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: July 18, 2024. https://www.statista.com/statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VMLY&R, and Wunderman Thompson Commerce. "Most Important Factors When Deciding on An International Vacation Destination among Muslims in Southeast Asia in 2022." Statista, Statista Inc., 14 Sep 2022, https://www.statista.com/statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VMLY&R & Wunderman Thompson Commerce, Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/ (last visited July 18, 2024)
Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022 [Graph], VMLY&R, & Wunderman Thompson Commerce, September 14, 2022. [Online]. Available: https://www.statista.com/statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
