According to a survey conducted in December 2022 in Japan, 74.5 percent of YouTube users stated that they actively investigate topics of interest. The survey, which also looked at the behavior regarding information among podcast users, showed that podcast users tended to have a higher information receptiveness than YouTube users in most of the given categories.
Behavior regarding information among YouTube users in Japan as of December 2022
multiple answers possible; the share of respondents refers to those who indicated 'applies a lot to me' or 'applies somewhat to me'
Method of interview
Online survey
Supplementary notes
*The original sample size consisted of 10,000 respondents, of which 8,103 used YouTube. Those who stated to watch YouTube at least once a month or more often were regarded as users, while those who stated to watch YouTube rarely or not at all were regarded as non-users.
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Otonal, & Asahi Shimbun. (February 28, 2023). Behavior regarding information among YouTube users in Japan as of December 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377346/japan-behavior-regarding-information-youtube-users/
Otonal, und Asahi Shimbun. "Behavior regarding information among YouTube users in Japan as of December 2022." Chart. February 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377346/japan-behavior-regarding-information-youtube-users/
Otonal, Asahi Shimbun. (2023). Behavior regarding information among YouTube users in Japan as of December 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377346/japan-behavior-regarding-information-youtube-users/
Otonal, and Asahi Shimbun. "Behavior regarding Information among Youtube Users in Japan as of December 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1377346/japan-behavior-regarding-information-youtube-users/
Otonal & Asahi Shimbun, Behavior regarding information among YouTube users in Japan as of December 2022 Statista, https://www.statista.com/statistics/1377346/japan-behavior-regarding-information-youtube-users/ (last visited December 22, 2024)
Behavior regarding information among YouTube users in Japan as of December 2022 [Graph], Otonal, & Asahi Shimbun, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377346/japan-behavior-regarding-information-youtube-users/
