According to a survey conducted in Japan in December 2022, 45 percent of YouTube users had an annual income of less than three million Japanese yen. The survey, which also looked at the income of podcast users, showed that a larger share of podcast users than YouTube users belonged to higher income groups.
Share of YouTube users in Japan as of December 2022, by annual income
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Share of respondents
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*The original sample size consisted of 10,000 respondents, of which 8,103 used YouTube. Those who stated to watch YouTube at least once a month or more often were regarded as users, while those who stated to watch YouTube rarely or not at all were regarded as non-users.
100 Japanese yen equal 0.75 U.S. dollars or 0.69 euros as of April 2023.
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Otonal, & Asahi Shimbun. (February 28, 2023). Share of YouTube users in Japan as of December 2022, by annual income [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1377338/japan-share-youtube-users-by-income/
Otonal, und Asahi Shimbun. "Share of YouTube users in Japan as of December 2022, by annual income." Chart. February 28, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1377338/japan-share-youtube-users-by-income/
Otonal, Asahi Shimbun. (2023). Share of YouTube users in Japan as of December 2022, by annual income. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1377338/japan-share-youtube-users-by-income/
Otonal, and Asahi Shimbun. "Share of Youtube Users in Japan as of December 2022, by Annual Income." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1377338/japan-share-youtube-users-by-income/
Otonal & Asahi Shimbun, Share of YouTube users in Japan as of December 2022, by annual income Statista, https://www.statista.com/statistics/1377338/japan-share-youtube-users-by-income/ (last visited August 24, 2024)
Share of YouTube users in Japan as of December 2022, by annual income [Graph], Otonal, & Asahi Shimbun, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377338/japan-share-youtube-users-by-income/
