A 2023 survey revealed that consumers would be most likely to pay about four to six percent more for more sustainable packaging for fresh foods in the United States. Only five percent of consumers reported a willingness to pay over ten percent more for sustainable fresh fruit and vegetable packaging.
Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023
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Packaging World. (February 15, 2023). Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. "Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023." Chart. February 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. (2023). Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. "Customer Willingness to Pay More for Sustainable Packaging for Fresh Foods in The U.S. as of 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World, Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 Statista, https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/ (last visited November 21, 2024)
Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 [Graph], Packaging World, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
