A 2023 survey revealed that consumers would be most likely to pay about four to six percent more for more sustainable packaging for fresh foods in the United States. Only five percent of consumers reported a willingness to pay over ten percent more for sustainable fresh fruit and vegetable packaging.
Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023
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Packaging World. (February 15, 2023). Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. "Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023." Chart. February 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. (2023). Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. "Customer Willingness to Pay More for Sustainable Packaging for Fresh Foods in The U.S. as of 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World, Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 Statista, https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/ (last visited December 22, 2024)
Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 [Graph], Packaging World, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
