Leading brands in South Africa 2022

Published by
Julia Faria,
Dec 5, 2023
Takealot.com was elected the best brand in South Africa in 2022, according to consumers' perceptions. The e-commerce company based in Cape Town scored 58.5 points in the BrandIndex score. Woolworths came in second with a score of 55.9 points.

Leading brands in South Africa in 2022, by BrandIndex score

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Release date

November 2022

Region

South Africa

Survey time period

September 28, 2021 to September 27, 2022

Age group

18 years and older

Supplementary notes

YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

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