Band-Aid was elected the best brand in the United States in 2022, according to consumers' perceptions, scoring 51.2 points in the BrandIndex score. The dish soap brand Dawn and the St. Jude Children's Research Hospital followed with scores of 50.5 and 45.9 points, respectively.
Leading brands in the United States in 2022, by BrandIndex score
YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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YouGov. (November 15, 2022). Leading brands in the United States in 2022, by BrandIndex score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377244/best-brands-us/
YouGov. "Leading brands in the United States in 2022, by BrandIndex score." Chart. November 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377244/best-brands-us/
YouGov. (2022). Leading brands in the United States in 2022, by BrandIndex score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377244/best-brands-us/
YouGov. "Leading Brands in The United States in 2022, by Brandindex Score." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1377244/best-brands-us/
YouGov, Leading brands in the United States in 2022, by BrandIndex score Statista, https://www.statista.com/statistics/1377244/best-brands-us/ (last visited December 22, 2024)
Leading brands in the United States in 2022, by BrandIndex score [Graph], YouGov, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1377244/best-brands-us/