Swish was elected the best brand in Sweden in 2022, according to consumers' perceptions. The mobile payment system scored 42.9 points in the BrandIndex score. ICA and IKEA followed with scores of 39.9 and 39 points, respectively.
Leading brands in Sweden in 2022, by BrandIndex score
YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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YouGov. (November 15, 2022). Leading brands in Sweden in 2022, by BrandIndex score [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1377242/best-brands-sweden/
YouGov. "Leading brands in Sweden in 2022, by BrandIndex score." Chart. November 15, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1377242/best-brands-sweden/
YouGov. (2022). Leading brands in Sweden in 2022, by BrandIndex score. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1377242/best-brands-sweden/
YouGov. "Leading Brands in Sweden in 2022, by Brandindex Score." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1377242/best-brands-sweden/
YouGov, Leading brands in Sweden in 2022, by BrandIndex score Statista, https://www.statista.com/statistics/1377242/best-brands-sweden/ (last visited January 06, 2025)
Leading brands in Sweden in 2022, by BrandIndex score [Graph], YouGov, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1377242/best-brands-sweden/