Leading brands in the Netherlands 2022

Published by Statista Research Department, Aug 28, 2024
Samsung was elected the best brand in the Netherlands in 2022, according to consumers' perceptions. The tech company scored 48.8 points in the BrandIndex score. The Dutch online retailer Bol followed with a score of 47.4 points.

Leading brands in the Netherlands in 2022, by BrandIndex score

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Release date

November 2022

Region

Netherlands

Survey time period

September 28, 2021 to September 27, 2022

Age group

18 years and older

Supplementary notes

YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

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