Leading brands in Germany 2022

Published by Statista Research Department, Dec 7, 2024
PayPal was elected the best brand in Germany in 2022, according to consumers' perceptions. The fintech company scored 51.1 points in the BrandIndex score. The retail company dm came second with a score of 48.7 points. Lego followed, having scored 47.9 points.

Leading brands in Germany in 2022, by BrandIndex score

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Release date

November 2022

Region

Germany

Survey time period

September 28, 2021 to September 27, 2022

Age group

18 years and older

Supplementary notes

YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

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