PayPal was elected the best brand in Germany in 2022, according to consumers' perceptions. The fintech company scored 51.1 points in the BrandIndex score. The retail company dm came second with a score of 48.7 points. Lego followed, having scored 47.9 points.
Leading brands in Germany in 2022, by BrandIndex score
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BrandIndex score
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YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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YouGov. (November 15, 2022). Leading brands in Germany in 2022, by BrandIndex score [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov. "Leading brands in Germany in 2022, by BrandIndex score." Chart. November 15, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov. (2022). Leading brands in Germany in 2022, by BrandIndex score. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov. "Leading Brands in Germany in 2022, by Brandindex Score." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov, Leading brands in Germany in 2022, by BrandIndex score Statista, https://www.statista.com/statistics/1377237/best-brands-germany/ (last visited July 23, 2024)
Leading brands in Germany in 2022, by BrandIndex score [Graph], YouGov, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1377237/best-brands-germany/