During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, 39.4 percent of respondents reported that their brand value did not change. Meanwhile, roughly 17 percent of the responding market leaders reported a 10 percent increase in their companies' brand value.
Change in brand value according to marketing leaders at for-profit companies in the United Kingdom (UK) in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 24, 2023). Change in brand value according to marketing leaders at for-profit companies in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377204/change-brand-value-profit-firms-uk/
The CMO Survey. "Change in brand value according to marketing leaders at for-profit companies in the United Kingdom (UK) in 2022." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377204/change-brand-value-profit-firms-uk/
The CMO Survey. (2023). Change in brand value according to marketing leaders at for-profit companies in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377204/change-brand-value-profit-firms-uk/
The CMO Survey. "Change in Brand Value According to Marketing Leaders at For-profit Companies in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377204/change-brand-value-profit-firms-uk/
The CMO Survey, Change in brand value according to marketing leaders at for-profit companies in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1377204/change-brand-value-profit-firms-uk/ (last visited December 23, 2024)
Change in brand value according to marketing leaders at for-profit companies in the United Kingdom (UK) in 2022 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377204/change-brand-value-profit-firms-uk/
