According to a survey conducted in December 2022 in Japan, more than 44 percent of podcast listeners stated that they were interested in music. Other common areas of interest included cooking, travel, food, and movies.
Most common fields of interest among podcast users in Japan as of December 2022
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*The original sample size consisted of 10,000 respondents, of which 1,567 used podcasts. Those who stated to listen to podcasts at least once a month or more often were regarded as users, while those who stated to listen to podcasts rarely or not at all were regarded as non-users.
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Otonal, & Asahi Shimbun. (February 28, 2023). Most common fields of interest among podcast users in Japan as of December 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1377201/japan-leading-fields-of-interest-among-podcast-users/
Otonal, und Asahi Shimbun. "Most common fields of interest among podcast users in Japan as of December 2022." Chart. February 28, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1377201/japan-leading-fields-of-interest-among-podcast-users/
Otonal, Asahi Shimbun. (2023). Most common fields of interest among podcast users in Japan as of December 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1377201/japan-leading-fields-of-interest-among-podcast-users/
Otonal, and Asahi Shimbun. "Most Common Fields of Interest among Podcast Users in Japan as of December 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1377201/japan-leading-fields-of-interest-among-podcast-users/
Otonal & Asahi Shimbun, Most common fields of interest among podcast users in Japan as of December 2022 Statista, https://www.statista.com/statistics/1377201/japan-leading-fields-of-interest-among-podcast-users/ (last visited August 24, 2024)
Most common fields of interest among podcast users in Japan as of December 2022 [Graph], Otonal, & Asahi Shimbun, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1377201/japan-leading-fields-of-interest-among-podcast-users/