Revenue distribution of Unieuro FY 2019-2024, by channel

In their financial year 2024, around 70 percent of Unieuro's revenue was generated through the retail channel, while the online channel accounted for around 16.5 percent of that year's revenue. Unieuro is one of the leading consumer electronics retailers in Italy.

Unieuro: one of leading retailers in Italy

Unieuro is one of the major consumer electronics and household appliance retailers in Italy. Headquartered in Forli, the company was founded in 1937. In 2001, it was acquired by Dixons and rebranded Unieuro S.p.A. The retailer offers a wide range of products that contribute boosting the Italian consumer electronics and household appliance markets. For instance, the consumer electronics market revenue is forecast to grow in the near future, generating revenues of roughly 16 billion euros in 2024.

Unieuro offers various products

Unieuro categorizes its products in four different segments: grey (telephone systems, computers, and photos), white (large and small appliances), brown (consumer electronics and media storage), services (e.g., delivery and installation, extended warranties and consumer financing), and other products (consoles, video games, bicycles). Grey products account for most of the revenue, with around 1.3 billion euros recorded in the 2024 financial year. White goods followed, making up almost 30 percent of the total revenue.