Frequency of measuring marketing metrics in the UK 2023

Published by Statista Research Department, Jul 22, 2024
During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, almost 60 percent of respondents said they always and consistently measured sales and revenues. In the meantime, roughly 48 percent of responding marketing leaders said they almost never measured their brand equity value.

Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023

MetricsAlmost neverAd hoc/when neededAnnually or semi-annuallyQuarterly or monthlyAlways/consistently
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Showing entries 1 to 13 (19 entries in total)

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Source

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The CMO Survey

Release date

March 2023

Region

United Kingdom

Survey time period

January 10 to February 1, 2023

Number of respondents

143 respondents

Special properties

marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Missing percentage points to 100 percent are probably due to rounding.

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