Private label market share in the Netherlands in 2021 and 2023

Published by
Koen van Gelder,
May 7, 2024
In February 2023, private label products reached a 50 percent market share in supermarkets in the Netherlands. This meant a major market share increase compared to September of 2021. Food inflation is seen as the main cause for the rise of private label, as these products are often cheaper than manufacturer brand alternatives.

Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023

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Release date

February 2023

Region

Netherlands

Survey time period

September 2021 and February 2023

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Statistics on " Private label in Europe "

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Overview

8

Italy

6

Spain

5

Germany

4

France & Benelux

6

Nordics

7

Poland & Romania

8

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Topics

Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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