Private label food market share in Belgium 2020-2022
The market share of private label in Belgium increased rapidly in recent years. In 2022, more than 39 percent retail food products in Belgium were private label, a major increase compared to 2021 and 2020. The source mentions that the percentage point increase in 2022 was the highest in 25 years. Private label products are gaining popularity across Europe due to food price increases.
