During a survey held in early 2023, more than 80 percent of responding marketing leaders in the United Kingdom (UK) stated that demonstrating their company cared about more than making profits influenced their willingness to take a stance on politically charged issues. Almost 70 percent of the respondents said the positive effects of their company’s ability to stand out in the marketplace influenced their willingness to take a stance.
Reasons why brands took a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Reasons why brands took a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1377127/reasons-brands-take-stance-issues-uk/
The CMO Survey. "Reasons why brands took a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1377127/reasons-brands-take-stance-issues-uk/
The CMO Survey. (2023). Reasons why brands took a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1377127/reasons-brands-take-stance-issues-uk/
The CMO Survey. "Reasons Why Brands Took a Stance on Politically Charged Issues According to Marketing Leaders at For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377127/reasons-brands-take-stance-issues-uk/
The CMO Survey, Reasons why brands took a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377127/reasons-brands-take-stance-issues-uk/ (last visited December 22, 2024)
Reasons why brands took a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377127/reasons-brands-take-stance-issues-uk/
