During a survey held in early 2023, 60 percent of responding marketing leaders in the United Kingdom (UK) said it was not appropriate for brands to take a stance on politically-charged issues. Meanwhile, 40 percent of the respondents found that appropriate.
Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1377122/appropriateness-brands-take-stance-issues-uk/
The CMO Survey. "Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1377122/appropriateness-brands-take-stance-issues-uk/
The CMO Survey. (2023). Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1377122/appropriateness-brands-take-stance-issues-uk/
The CMO Survey. "Appropriateness of Brands Taking a Stance on Politically Charged Issues According to Marketing Leaders at For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377122/appropriateness-brands-take-stance-issues-uk/
The CMO Survey, Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377122/appropriateness-brands-take-stance-issues-uk/ (last visited December 23, 2024)
Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377122/appropriateness-brands-take-stance-issues-uk/
