Business areas in the responsibility of marketing in the UK 2023

Published by Statista Research Department, Jul 22, 2024
During a survey held from January 10 to February 1, 2023, approximately 94 percent of responding marketing leaders in the United Kingdom (UK) reported that marketing was primarily responsible for the brand in their company. Digital marketing came second with 92.5 percent. Advertising followed with 91.3 percent.

Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023

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Release date

March 2023

Region

United Kingdom

Survey time period

January 10 to February 1, 2023

Number of respondents

143 respondents

Special properties

marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

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