During a survey held from January 10 to February 1, 2023, approximately 94 percent of responding marketing leaders in the United Kingdom (UK) reported that marketing was primarily responsible for the brand in their company. Digital marketing came second with 92.5 percent. Advertising followed with 91.3 percent.
Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey. "Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey. (2023). Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey. "Business Areas in The Responsibility of Marketing at For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey, Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/ (last visited October 02, 2024)
Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/