In 2022, the cost-per-click (CPC) of Black Friday and Cyber Monday sponsored ads shown on amazon.com increased 8.4 percent on the CPC recorded during the preceding 14 days. Cost per click is defined as the total advertising cost divided by the number of clicks.
Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022
includes sponsored products, sponsored brands, sponsored display
Supplementary notes
Shopping period dates :
Black Friday/Cyber Monday 2019: November 29, 2019 and December 2, 2019
Black Friday/Cyber Monday 2020: November 27, 2020 and November 30, 2020
Black Friday/Cyber Monday 2021: November 26, 2021 and November 29, 2021
Black Friday/Cyber Monday 2022: November 25, 2022 and November 28, 2022.
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Perpetua Labs Limited. (March 31, 2023). Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1377107/growth-cpc-amazon-black-friday-cyber-monday-sponsored-ads-usa/
Perpetua Labs Limited. "Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022." Chart. March 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1377107/growth-cpc-amazon-black-friday-cyber-monday-sponsored-ads-usa/
Perpetua Labs Limited. (2023). Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1377107/growth-cpc-amazon-black-friday-cyber-monday-sponsored-ads-usa/
Perpetua Labs Limited. "Change in Black Friday/Cyber Monday Sponsored Ads Cost-per-click (Cpc) on Amazon.Com from 2019 to 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1377107/growth-cpc-amazon-black-friday-cyber-monday-sponsored-ads-usa/
Perpetua Labs Limited, Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022 Statista, https://www.statista.com/statistics/1377107/growth-cpc-amazon-black-friday-cyber-monday-sponsored-ads-usa/ (last visited December 21, 2024)
Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1377107/growth-cpc-amazon-black-friday-cyber-monday-sponsored-ads-usa/
