During a survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the number of users who saw an ad and proceeded to click on it after seeing it - was still the most preferred metric to determine the success of e-mail marketing campaigns post-Apple's mail privacy protection (MPP) - 65 percent of respondents chose it. Apple's MPP is a consumer protection program that prevents marketers from finding out further information linked to a user's online activity and IP address after interacting with advertisements.
Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022
The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the UK, and the U.S.
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Mailmodo. (January 10, 2023). Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1377060/email-marketing-campaign-metrics-apple-mpp/
Mailmodo. "Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022." Chart. January 10, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1377060/email-marketing-campaign-metrics-apple-mpp/
Mailmodo. (2023). Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1377060/email-marketing-campaign-metrics-apple-mpp/
Mailmodo. "Key Metrics Used by Marketers to Determine The Success of E-mail Marketing Campaigns Post Apple's Mail Privacy Protection (Mpp) Worldwide in 2022." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1377060/email-marketing-campaign-metrics-apple-mpp/
Mailmodo, Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022 Statista, https://www.statista.com/statistics/1377060/email-marketing-campaign-metrics-apple-mpp/ (last visited November 21, 2024)
Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022 [Graph], Mailmodo, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1377060/email-marketing-campaign-metrics-apple-mpp/
