Brand awareness during the month of Ramadan in Malaysia 2022

Published by
Amanda Siddharta,
Apr 12, 2023
According to a survey on brand awareness during Ramadan in Malaysia in 2022, 33 percent of the respondents said Petronas was the brand that came to mind when it comes to Ramadan themed advertising, followed by Yusuf Taiyoob which was named by 25 percent of the respondents. Ramadan is the ninth month of the Islamic calendar, and the month where Muslims worldwide observe fasting from dawn until sunset.

Most popular brand during Ramadan in Malaysia in 2022

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Release date

March 2022

Region

Malaysia

Survey time period

March 2022

Number of respondents

769 respondents

Age group

18 years and older

Supplementary notes

Original question: "Talking about any ads with Ramadhan/Aidilfitri theme you have ever seen on the TV or Internet, what brand comes first to your mind?"

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Statistics on " Ramadan in Malaysia "

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Overview

4

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Social media

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Charity

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Travel

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Topics

Ramadan in MalaysiaTourism in MalaysiaFMCG market in MalaysiaDemographics of MalaysiaE-commerce in Malaysia
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