In 2022, the cost-per-click (CPC) of Amazon Prime Day sponsored ads shown on amazon.com increased 9.4 percent on the CPC recorded during the preceding 14 days. Cost per click is defined as the total advertising cost divided by the number of clicks.
Change in Amazon Prime Day sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022
includes sponsored products, sponsored brands, sponsored display
Supplementary notes
Shopping period dates :
Prime Day 2019: July 15 and 16, 2019,
Prime Day 2020: October 13 and 14, 2020,
Prime Day 2021: June 21 and 22, 2021,
Prime Day 2022: July 12 and 13, 2022,
Prime Early Access Sale 2022: October 12 and 13, 2022.
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Perpetua Labs Limited. (March 31, 2023). Change in Amazon Prime Day sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1377009/growth-cpc-amazon-prime-day-sponsored-ads-usa/
Perpetua Labs Limited. "Change in Amazon Prime Day sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022." Chart. March 31, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1377009/growth-cpc-amazon-prime-day-sponsored-ads-usa/
Perpetua Labs Limited. (2023). Change in Amazon Prime Day sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1377009/growth-cpc-amazon-prime-day-sponsored-ads-usa/
Perpetua Labs Limited. "Change in Amazon Prime Day Sponsored Ads Cost-per-click (Cpc) on Amazon.Com from 2019 to 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1377009/growth-cpc-amazon-prime-day-sponsored-ads-usa/
Perpetua Labs Limited, Change in Amazon Prime Day sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022 Statista, https://www.statista.com/statistics/1377009/growth-cpc-amazon-prime-day-sponsored-ads-usa/ (last visited January 05, 2025)
Change in Amazon Prime Day sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1377009/growth-cpc-amazon-prime-day-sponsored-ads-usa/
