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Roblox Corporation global revenue 2019-2023, by region
In 2023, gaming company Roblox Corporation generated total revenue of more than 1.8 billion U.S. dollars in the United States and Canada. The two North American markets account for 64 percent of Roblox's revenue during that period. Europe was the company's second-largest profit center, with more than 505 million U.S. dollars in annual revenue. Roblox generates almost all of its revenue through the sales of virtual currency, "Robux," which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.