In 2022, the median advertising cost of sale (ACOS) of ads sold via Amazon demand-side platform (DSP) in the United States stood at 25.7 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median advertising cost of sale (ACOS) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022
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Perpetua Labs Limited. (March 31, 2023). Median advertising cost of sale (ACOS) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1376978/amazon-dsp-acos-usa/
Perpetua Labs Limited. "Median advertising cost of sale (ACOS) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022." Chart. March 31, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1376978/amazon-dsp-acos-usa/
Perpetua Labs Limited. (2023). Median advertising cost of sale (ACOS) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1376978/amazon-dsp-acos-usa/
Perpetua Labs Limited. "Median Advertising Cost of Sale (Acos) on Amazon Demand-side Platform (Dsp) in The United States in 2021 and 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1376978/amazon-dsp-acos-usa/
Perpetua Labs Limited, Median advertising cost of sale (ACOS) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/1376978/amazon-dsp-acos-usa/ (last visited October 02, 2024)
Median advertising cost of sale (ACOS) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1376978/amazon-dsp-acos-usa/