According to a survey conducted in Japan in December 2022, 36.5 percent of podcast users had an annual income of less than three million Japanese yen. The survey, which also looked at the income of YouTube users, showed that a larger share of podcast users than YouTube users belonged to higher income groups.
Share of podcast users in Japan as of December 2022, by annual income
*The original sample size consisted of 10,000 respondents, of which 1,567 used podcasts. Those who stated to listen to podcasts at least once a month or more often were regarded as users, while those who stated to listen to podcasts rarely or not at all were regarded as non-users.
100 Japanese yen equal 0.75 U.S. dollars or 0.69 euros as of April 2023.
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Otonal, & Asahi Shimbun. (February 28, 2023). Share of podcast users in Japan as of December 2022, by annual income [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376973/japan-share-podcast-users-by-income/
Otonal, und Asahi Shimbun. "Share of podcast users in Japan as of December 2022, by annual income." Chart. February 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376973/japan-share-podcast-users-by-income/
Otonal, Asahi Shimbun. (2023). Share of podcast users in Japan as of December 2022, by annual income. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376973/japan-share-podcast-users-by-income/
Otonal, and Asahi Shimbun. "Share of Podcast Users in Japan as of December 2022, by Annual Income." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1376973/japan-share-podcast-users-by-income/
Otonal & Asahi Shimbun, Share of podcast users in Japan as of December 2022, by annual income Statista, https://www.statista.com/statistics/1376973/japan-share-podcast-users-by-income/ (last visited December 22, 2024)
Share of podcast users in Japan as of December 2022, by annual income [Graph], Otonal, & Asahi Shimbun, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1376973/japan-share-podcast-users-by-income/
