In a 2021 survey, around 47 percent of Italian respondents found geographical proximity to be the most relevant quality in the choice of grocery store. Another 41 percent chose to shop at a particular store due to its affordable prices, while some 37 percent did so because of the many offers and promotions on the products they were interested in.
For what reasons do you most often shop at this store?
Characteristic
Share of respondents
It is convenient, close to home/work/school
47%
It has affordable prices
41%
It has many offers/promotions on the products I am interested in
37%
There is a wide selection of products
36%
I like the quality of the products
32%
I find products with the supermarket brand I favor
25%
I find the most suitable products for me and my family
23%
Fresh fruits and vegetables are very good
21%
I like the environment, the way shelves and aisles are organized
The question was originally stated by the source as: "Per quali ragioni fa più spesso la spesa in questo punto vendita?"
No further info was provided for the survey methodology
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The European House – Ambrosetti . (January 13, 2023). For what reasons do you most often shop at this store? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1376942/italy-reasons-for-choosing-grocery-store/
The European House – Ambrosetti . "For what reasons do you most often shop at this store?." Chart. January 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1376942/italy-reasons-for-choosing-grocery-store/
The European House – Ambrosetti . (2023). For what reasons do you most often shop at this store?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1376942/italy-reasons-for-choosing-grocery-store/
The European House – Ambrosetti . "For What Reasons Do You Most Often Shop at This Store?." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1376942/italy-reasons-for-choosing-grocery-store/
The European House – Ambrosetti , For what reasons do you most often shop at this store? Statista, https://www.statista.com/statistics/1376942/italy-reasons-for-choosing-grocery-store/ (last visited December 21, 2024)
For what reasons do you most often shop at this store? [Graph], The European House – Ambrosetti , January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1376942/italy-reasons-for-choosing-grocery-store/
